Is your organisation using its data brain effectively?

Is your organisation using its data brain effectively? 1/3

Almost all organisations are getting pressure from boards and executive teams to be “more data-driven and data-centric”. And with good reason. Respondents say that being able to increase the use of their ‘data brain’ would enable them to optimise efficiency, improve their security and compliance posture, and boost customer experience and business performance.

91%

of IT Leaders have a specific mandate from senior management to be more data-driven.

It’s a common myth that humans use just 10% of their brains (in reality, we use 100%). Yet businesses are using less than two-fifths (39%) of their data capacity – with one in four saying they are using just 10-24%. While almost all organisations are collecting more data than ever before, many are failing to put this data to work - instead leaving it to languish with its value unlocked.

69%

admit to hoarding data in data lakes, yet using just a fraction of it.

73%

struggle to transform data into significant business value.

Is your organisation using its data brain effectively? 2/3

“Knowledge is power and data is the source of knowledge. But data freshness is essential. Data lakes can quickly transform into data swamps, and data hoarding amplifies this effect. The moment data is created and available, it should be surfaced to make timely decisions. Hoarding old and irrelevant data escalates cost, reduces efficiency, and increases risk.”

Matt Penton, Head of Data and Analytics at Qodea

Is your organisation using its data brain effectively? 3/3

CASE STUDY

A major building merchant and home improvement company’s poor data structure meant significant manual work was required to build and share reports, maintain quality, and secure data, which was impacting its ability to gain timely insights. Implementing Google Looker, Qodea helped to open up more of the merchant’s data brain, helping to:

Improve data discovery, bringing recovery time to under 30 minutes.

Enable new data sources to be added in under 2 hours.

Give a single source of truth for all reporting and insights.