Welcoming With Open Arms

Welcoming with Open Arms

A quarter of businesses said they are ‘fully embracing’ the technology – a figure that rises to 40% and 38% respectively for retail and IT.

A further 56% said they are ‘interested and experimenting’ and 14% said they are ‘cautious but open minded’. Only 5% are ‘sceptical’ or ‘totally resistant’ – with the public sector being the most reticent (13% of whom said they were sceptical).

When exploring the ways that GenAI could help businesses, 59% reported wanting to use the technology to deliver operational efficiency and boost cost cutting.

A further 57% want to drive faster, more accurate insights from complex data,

while 55% want to use it for fraud detection and security, or to improve their customer experience. Other applications varied according to verticals.

70% of respondents from retail organisations want to use GenAI to support creative ideas generation, marketing, and content.

Unsurprisingly, 62% of those from technology and IT companies were interested in using GenAI for code generation.

While it’s important to consider the potential benefits of technology, businesses need to take a problem first approach.

of respondents believe that GenAI could benefit their business

of businesses are fully embracing the technology

Welcoming with Open Arms

We asked “What best describes your organisation’s approach to Generative AI?” Here's how the respondents answered:

Top Benefits Generative AI Could Bring to Businesses

Our respondents concluded the following benefits of GenAI in their businesses: